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New retail pioneer Today closed its Series B round

2017-11-20

On November 20, 2017, China’s national convenience store brand - Today announced its close of Series B round. This round was led by China Equity. Sequoia Capital China, the lead investor in the company’s Series A round continued to increase its shareholding ratio. China Taihecap served as exclusive financial advisor in the transaction. Once again, Today stood in high favor with the capital market after closing its Series A round in 2014 and Series A+ round in 2015.

Since entering Wuhan in 2014, Today has embarked on a period of rapid store expansion. Currently, there are nearly 300 retail outlets nationwide of which almost 250 are in Wuhan. Normally, it would take a Japanese convenience store brand 8 to 10 years to achieve the same scale, and this accomplishment can be mainly attributed to Today’s efforts in the past two years to develop its supply chain and products and to its unique staff-empowering organization and operation model that encourages franchises.

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